But, The Name?


Shots brightened my day with this article on a Copenhagen agency saving its director’s chair for females exclusively. The article did raise some unanswered questions (what was the nature of the feedback gathering in Southern Europe that was 95% positive? Does it’s gender-blind predecessor Agent Zoo continue?)

I imagine the agency was named Female Zoo by its male founder, rather than by its directors, since they are surely selected in part for their creativity.

But hey, in such a male-dominated field, this agency concept smells sweet by any name.

shots – News.